1st Choice Digital
Case study

A Bournemouth removals company: back in control of its own website

A removals and storage firm serving Bournemouth, Poole and Christchurch, and the first business we built this service for.

The problem

The firm wanted its website, Google accounts and hosting in its own name, so it could make changes quickly and see exactly how the site was performing. It also wanted a faster site, clearer ways for customers to get a quote, and SEO and AI-search work that keeps running every week.

What we did

  • Rebuilt 66 pages on fast hosting in the firm's own name
  • Redirected every old page address so existing Google rankings carried over
  • Checked every page and made sure each one has the correct phone number
  • Added clear quote, home-visit and call buttons, with tracking on each
  • Added the trade association's live verification badge and accreditation logos
  • Set up Search Console, Analytics, Bing and IndexNow
  • Added structured data and an llms.txt file so AI assistants can read the business correctly
  • Set up weekly SEO checks and monthly improvements that run automatically, with safeguards

At a glance

Went live30 September 2026
Pages66
Old addresses redirectedAll of them
Accounts owned byThe business
SEO checksEvery week

Results take time. Google usually needs three months or more to settle after a rebuild. We'll add real before-and-after rankings and enquiry numbers here once there's enough data to be fair.

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